Smart PR

A joke turned into an opportunity.

As most people are aware of, Donald Trump announced earlier this spring that he was going to run for president in 2012. This created such a frenzy in media not just because most thought the celebrity, television personality and business magnate running for president was a joke but also because he started attacking President Obama’s re-election. Trump insisted that Obama is not from the United States. What a HUGE mistake.

This went on for a few weeks and Trump went as far as asking President Obama for his birth certificate. Now, I don’t know who advised Trump to continue on that destructive path, but everyone involved should be glad to know that they have humiliated themselves enough for a lifetime.

However bad and disrespectful this attack was, President Obama and his team made the best out of a ridiculous accusation – they made a campaign out of it!

Obama and his team made T-shirts for his re-election that say, “Made In America” underneath a picture of Obama on the front, and a picture of his birth certificate on the back.

This was such a great PR step in the right direction for the Obama team to start off for his re-election. It’s important that you NEVER….

1) Ignore the comments being said about you or your corporation, but discuss them head-on and are always transparent.

2) Attack your competition with the same form of communication or form of action; try not to stoop to their level of disrespect.

3) Think that if something controversial comes out about you or your organization that you cannot go on; ALWAYS take these types of opportunities to build relationships and trust with your audience by being transparent and honest.

Not only did Obama and his team respond accordingly to Trump’s delusional claims but they also made the whole thing into more of a joke, and better yet, an opportunity to support his re-election campaign. With a donation of $25, a T-shirts could be yours and it will help raise money for the Obama camp. 

I don’t know about everyone else but I’m sure getting one!

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